Facebook
Facebook started operation giving users enough space to post pictures and add captions, creating a timeline of events in their lives. Things have progressed amazingly for the platform, now anybody can start a live video and connect with their friends. As time goes by, new developments in the platform makes the kind of content that appeal to the users vary.
Facebook has over 17 million users in Nigeria and 97% of these users access the platform from their mobile phones and 75% spend 20 minutes Facebook every day. In Nigeria, Internet connection is relatively slow and prices of data plans are high, most users would not stream videos of their friends, let alone video ads.
This means if you are trying to market your brand to Nigerians on Facebook, it is better you use image ads with captions and sometimes
Facebook started operation giving users enough space to post pictures and add captions, creating a timeline of events in their lives. Things have progressed amazingly for the platform, now anybody can start a live video and connect with their friends. As time goes by, new developments in the platform makes the kind of content that appeal to the users vary.
Facebook has over 17 million users in Nigeria and 97% of these users access the platform from their mobile phones and 75% spend 20 minutes Facebook every day. In Nigeria, Internet connection is relatively slow and prices of data plans are high, most users would not stream videos of their friends, let alone video ads.
This means if you are trying to market your brand to Nigerians on Facebook, it is better you use image ads with captions and sometimes
